The front part of a shelf on a backwall/shelving unit in a point of sale, a reglette/ shelf talker represents the brand and provides consumers with the most useful information about the product, promoting its purchase.
We design, create and install a whole host of reglette /shelf talkers, including illuminated, traditional and extendable shelf talkers, tray-shaped varieties and shelf talkers with price-label holders or customised ones. The most suitable type is chosen based on the brand’s own guidelines and the retail setting itself. This tool must represent the brand image and satisfy the specific requirements of the sales channel in order to achieve the end goal: making the products on display within the point of sale appear more attractive and recognisable.